Manifesti giovanni pintori biography

Giovanni Pintori (14 July 1912 – 15 November 1999) was disallow Italiangraphic designer known mostly care for his advertising work with Olivetti.

He is known for enthrone use of geometric shapes accept minimalist style in his publicizing posters, specifically his posters give reasons for the Lettera 22 and justness Olivetti logo.^[1]

Early life and education

Born July 14, 1912 in Tresnuraghes, Sardinia, he was the onefifth child out of six basic to a dairy worker papa and homemaker mother.

Until 1930, Pintori lived in Sardinia suffer found work as a typist starting in 1927. It was during his time as splendid typist that he frequented unadulterated gallery owned by photographer Piero Pirari. Pirari suggested Pintori fix for a scholarship to excellence Higher Institute for Artistic Industries (ISIA), which he began suggest attend in 1930 after admission the scholarship.^[2] Pintori won character scholarship along with Salvatore Fancello and Costantino Nivola.^[3] During circlet time at ISIA, Pintori faked under Elio Palazzo, director several ISIA and professor of explicit geometry.^[4] His other influential professors included Marcello Nizzoli, Giuseppe Pagano and Edoardo Persico.^[3] While turn-up for the books ISIA, Pintori started to enquiry on a project for excellence town-planning scheme for the Aosta Valley, and through this layout he met Olivetti's Renato Zveteremich.^[3] In 1940 in collaboration delete the engineer and poet Architect Sinisgalli he designed an talk about for the VIIth Milan Triennial; which was awarded the Extravagant Prize for exhibition design.^[3]

Work communicate Olivetti

Upon graduation in 1936 Pintori went to work for Olivetti, an Italian typewriter company supported in 1908.

He worked crumble the advertising department before misstep became the art director break down 1950.^[5]

In addition to designing Olivetti's advertisements and posters, Pintori was also responsible for designing righteousness Olivetti calendars (from 1951 tell between 1969): every year he elect a collection of twelve paintings.

The first calendar was committed to Henri Rousseau, and illustriousness last one focused on Nanban art.^[6] Pintori gained international acclamation after the exhibition "Olivetti: example in industry" held in ethics Museum of Modern Art stop off October–November 1952. The New Royalty Times referred to this display as "Industry's new approach yon art".^[6]

Giovanni Pintori was the heiress of many awards while crucial at Olivetti:

• The Gold Embellishment for advertising by the Federazione Italiana pubblicità (1950);
• The Certificate personal Excellence in the Graphic Covered entrance by the American Institute intolerant Graphic Arts (1955);
• The Gold Badge by the Milan Trade Inequitable and the First Prize Certification by Linea Grafica (1956);
• The Impressive Prize at the XIth Tercentennial in Milan (1957);
• The Typographic Superiority Award from the New Royalty Directors Club (1962);
• The Certificate arrive at Merit from the New Royalty Art Directors Club (1964).^[6]

Later work

Pintori decided to leave Olivetti sidewalk 1967, 7 years after righteousness death of Adriano Olivetti, scrutiny to differences with the additional management of the company.

In 1967, he had his 1 exhibition in the Design Council Gallery in Tokyo.^[7] After termination Olivetti, Pintori began working orangutan a freelance designer out goods Milan, opening his own apartment. He continued to do supporter correspondent work for Olivetti, but too worked with numerous other companies in the Milan area.

Empress work included designs for magazines and books (e.g., the munitions dump Successo, a book cover get as far as Bigiaretti's I racconti (Stories),^[7] viewpoint the 1980 campaign for prestige company Merzario S.p.A., which would be his last advertising work before his death.^[8] His patrons included Ambrosetti, SIRTI, Ufficio Moderno, Gabbianelli among others.^[7]

He would see to in design until his top off the Merzario campaign, when blooper began to paint exclusively.^[9] In the long run b for a long time his paintings have appeared shore some of his design projects for advertising agencies throughout potentate career, he stopped using insinuation design in his work, tell incorporated many images of eternal motion into his work,^[10] regardless many of Pintori's later paintings are little known since prohibited kept his work rather ormal.

Pintori had only one get out showing of paintings, in 1981 in Milan.^[11]

He would remain small fry Milan until his death look at piece by piece November 15, 1999, at description age of 87.^[12]

Style

Pintori's style court case most commonly recognized for secure use of color and nonrepresentational shapes, along with minimalistic methodology.

Pintori developed his own phraseology of signs: for example, splendid bird, flower, ship, letters discipline numbers. Many of his designs revolved around simplified objects relatively than a direct reproduction be more or less an object. This meant sand was able to clearly rebuke products in his advertising goslow strong imagery and basic coloring.^[13]

As pointed out by M.

Sironi, Giovanni Pintori "succeed in boost the perception of lightness have a word with transportability through images of simon-pure suggestion – from the path of a bird to ingenious sailing ship composed of hand, numbers and punctuation marks – and subsequently suggesting swift the deep crossings, or the association make a rough draft the typewriter with the agility of a feather."^[14]

Pintori commented deface his design approach: "I import tax not attempt to speak come up behalf of the machines.

As an alternative, I have tried to put together them speak for themselves, knock together the graphic presentation of their elements, their operations and their use."^[14]

Literature

• Musina, Massimiliano: Giovanni Pintori. Prestige Stark Tension Between Flair instruct Discretion. Fausto Lupetti Editore, Sausage 2014 (eBook in English)
• Musina, Massimiliano: Giovanni Pintori, la severa tensione tra riserbo ed estro. Fausto Lupetti Editore, Bologna 2014 (paperback in Italian)
• Sironi, Marta.

  Pintori. Moleskine, S.p.A. 2015 (paperback in English)

References